Beauty at Every Age
Client: CMB for Dove
Production of a campaign that highlighted the beauty of women at every age. The campaign included a series of photographs and a two-minute video.
Caribbean Advertising Federation: ADDY Awards
Gold Award (2016): Branding content and entertainment for online/interactive
International brand, Dove, is a personal care giant, with a presence in numerous countries around the world. One of their best beloved campaigns asks the question: How old are you? to both girls and women, with varying results. This was the direction we followed in shooting this ad for the local branch of Dove. CMB had very clear ideas of what they wanted; we travelled light and with a small team around Trinidad and talked to a lot of women about topics they don’t usually address, especially not in front of the camera. The result is a touching documentary-style ad and photo series that help women to realise how beautiful they are at every age – their bravery, strength, and heart shines through in every shot. People connected with this campaign too; there were thousands of Likes for every photo and video Dove Trinidad shared on social media.
Director: Miquel Galofré
Producer: CMB & T&T ROCKS
Camera: Miquel Galofré
Sound: Kerron Lemessy
Music: Pol Dunyó