Real Beer is Carib

Client: Publicis for Carib

Production of a 15-second commercial for one of the oldest beers in the Caribbean. Also included 60-second and 30-second versions, as well as photos for billboards, walls, trucks, and more.


This high-energy ad campaign for Carib shows the real magic and vibes that are all around us in Trinidad & Tobago. Our clients were great to work with – they understood the value of using real people having real fun at real events, as opposed to the norm of models posing. We had a lot of footage from our files to work with, so we were able to put together a first draft of the ad within a few days. We broke a few rules along the way too: we showed a couple kissing, and women consuming alcohol. The documentary style of this campaign, coupled with the joy and vitality shown in so many of the shots, made the ad relatable – people connected to the emotions shown.



Director: Miquel Galofré

Producer: Rhonda Chan Soo & Kevin Hartnett

Camera: Miquel Galofré

Sound: Shane Hosein