Imagination

Client: Abovegroup

A 30-second promotional piece for the Americas Competitiveness Forum that addresses innovation by asking: What’s the best idea you’ve ever had?

In 2014, “The Human Imagination At Work” was the theme of the Americas Competitiveness Forum, which was held in Port of Spain, Trinidad that year. The ACF had engaged Abovegroup to come up with a visual strategy, and AG in turn contacted us to produce a short commercial for the forum. We worked with the AG team, alongside a great anthropologist, Dylan Kerrigan, to connect to people and get them to talk about their vision and ideas. We mixed in these interviews with some behind the scenes footage of these innovators at work in order to create an inspiration piece about the power of the human imagination.

PROJECT TEAM

Director: Miquel Galofré

Producer: Alex Smailes & Kevin Hartnett

Camera: Miquel Galofré

Sound: Kerron Lemessy

Music: “Imagination” by 12 The Band