AMERICAS COMPETITIVENESS FORUM
Imagination
Client: Abovegroup
A 30-second promotional piece for the Americas Competitiveness Forum that addresses innovation by asking: What’s the best idea you’ve ever had?
AMERICAS COMPETITIVENESS FORUM
In 2014, “The Human Imagination At Work” was the theme of the Americas Competitiveness Forum, which was held in Port of Spain, Trinidad that year. The ACF had engaged Abovegroup to come up with a visual strategy, and AG in turn contacted us to produce a short commercial for the forum. We worked with the AG team, alongside a great anthropologist, Dylan Kerrigan, to connect to people and get them to talk about their vision and ideas. We mixed in these interviews with some behind the scenes footage of these innovators at work in order to create an inspiration piece about the power of the human imagination.
PROJECT TEAM
Director: Miquel Galofré
Producer: Alex Smailes & Kevin Hartnett
Camera: Miquel Galofré
Sound: Kerron Lemessy
Music: “Imagination” by 12 The Band